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    adidas Ozweego

    adidas Ozweego

    323 articles

    This late-nineties runner perfectly embodies the chunky trainer aesthetic.

    adidas Ozweego HR1168
    • adidas
    • Ozweego
    • "Core Black & Charcoal Solid Grey"
    • $156,33
    adidas Ozweego HP7801
    • adidas
    • Ozweego
    • "Manchester United"
    • $195,41
    adidas Ozweego GW5622
    • adidas
    • Ozweego
    • "Cloud White & Almost Lime"
    • $156,33
    adidas Ozweego EE6999
    • adidas
    • Ozweego
    • "Core Black"
    • $195,41
    adidas Ozweego EE6464
    • adidas
    • Ozweego
    • "Cloud White"
    • $195,41
    adidas Ozweego W Q47190
    • adidas
    • Ozweego W
    • "Chinese New Year"
    adidas Ozweego ZIP Q47187
    • adidas
    • Ozweego ZIP
    • "Core Black & Orange"
    adidas Ozweego Q46169
    • adidas
    • Ozweego
    • "Cloud White & Silver Metallic"
    adidas Ozweego Q46166
    • adidas
    • Ozweego
    • "Halo Silver"
    adidas Ozweego IG7824
    • adidas
    • Ozweego
    • "Off White & Wonder Beige"
    adidas Ozweego IG7439
    • adidas
    • Ozweego
    • "Clear Sky"
    adidas Ozweego IG7437
    • adidas
    • Ozweego
    • "Grey One"
    adidas Ozweego IG7436
    • adidas
    • Ozweego
    • "Magic Beige"
    adidas Ozweego IG7430
    • adidas
    • Ozweego
    • "Clear Sky"
    adidas Ozweego IG7427
    • adidas
    • Ozweego
    • "Grey One"
    adidas Ozweego IG7426
    • adidas
    • Ozweego
    • "Magic Beige"
    adidas Ozweego IG7421
    • adidas
    • Ozweego
    • "Clear Sky"
    adidas Ozweego IG7419
    • adidas
    • Ozweego
    • "Grey One"
    adidas Ozweego IG7418
    • adidas
    • Ozweego
    • "Magic Beige"
    adidas Ozweego OG IG6197
    • adidas
    • Ozweego OG
    • "Cloud White & Better Scarlet"
    adidas Ozweego IG5934
    • adidas
    • Ozweego
    • "Linen Green"
    adidas Ozweego IG5933
    • adidas
    • Ozweego
    • "Wonder Quartz"
    adidas Ozweego OG IG3039
    • adidas
    • Ozweego OG
    • "Silver Green"
    adidas Ozweego IG0790
    • adidas
    • Ozweego
    • "Off White & Clear Blue"
    adidas Ozweego IG0789
    • adidas
    • Ozweego
    • "Off White & Clear Blue"
    adidas Ozweego IG0788
    • adidas
    • Ozweego
    • "Off White & Clear Blue"
    adidas Ozweego IF7915
    • adidas
    • Ozweego
    • "Shadow Olive"
    adidas Knit Ozweego IF6679
    • adidas
    • Knit Ozweego
    • "Cream White"
    adidas Ozweego IF5479
    • adidas
    • Ozweego
    • "Grey One & Core White"
    adidas Ozweego IF3336
    • adidas
    • Ozweego
    • "Wonder White & Magic Beige"
    adidas Ozweego IE7352
    • adidas
    • Ozweego
    • "Grey Three"
    adidas Ozweego OG IE6999
    • adidas
    • Ozweego OG
    • "Off White & Lucid Cyan"
    adidas Ozweego OG IE6998
    • adidas
    • Ozweego OG
    • "Royal Blue & Pulse Yellow"
    adidas Ozweego IE2780
    • adidas
    • Ozweego
    • "Putty Grey"
    adidas Ozweego IE1579
    • adidas
    • Ozweego
    • "Ecru Tint & Shadow Green"
    adidas Ozweego ID9828
    • adidas
    • Ozweego
    • "Orange & Core Black"
    adidas Ozweego ID9823
    • adidas
    • Ozweego
    • "Grey Two"
    adidas Ozweego ID9822
    • adidas
    • Ozweego
    • "Grey One & Wonder Blue"
    adidas Ozweego ID9821
    • adidas
    • Ozweego
    • "Magic Beige & Clay Strata"
    adidas Ozweego ID9816
    • adidas
    • Ozweego
    • "Cloud White & Grey Two"
    adidas Ozweego OG ID9459
    • adidas
    • Ozweego OG
    • "Solar Orange & Carbon"
    adidas Ozweego HR1169
    • adidas
    • Ozweego
    • "Grey One & Off White"
    adidas Ozweego HR0242
    • adidas
    • Ozweego
    • "Core Black & Solar Green"
    adidas Ozweego HR0238
    • adidas
    • Ozweego
    • "Core Black & Solar Green"
    adidas Ozweego HQ8863
    • adidas
    • Ozweego
    • "Clear Sky"
    adidas Ozweego Celox HQ8815
    • adidas
    • Ozweego Celox
    • "Hazy Copper"
    adidas Ozweego HQ8545
    • adidas
    • Ozweego
    • "Core Black & Blue Dawn"
    adidas Ozweego HQ8544
    • adidas
    • Ozweego
    • "Wonder Taupe & Pink Strata"
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    Ozweego

    The Ozweego range, or the “Weegz” as it’s colloquially known, began its life back in July 1996 with the Ozweego 1 offering the technological double-whammy of adiPRENE elastic padding under the forefoot and a Torsion arch that brought springiness and structure to the shoe. This combination led it to being readily adopted by runners of all styles and levels.

    Next, in 1997, came the Ozweego 2 with a redesigned upper and the same reactive adiPRENE technology as seen on the first design.

    Then, in ‘98, the Ozweego 3 was released. It had a host of new design features, including midsole Torsion and a different eyestay design that improved the shoe’s fit. Alongside this was a larger area of mesh to replace some of the overlays from the previous build, as well as adiPRENE in the heel and adiPRENE+ in the forefoot cushioning. This upgrade really enhanced the wearer’s experience, with a supposed 67% of energy return. The novel, curvy designs that flowed through the breathable mesh and ankle-to-toe leather mudguards appealed to the artists and musicians of the late 90s, whose endorsement helped it find a firm place in the pop culture of the time. 

    Between ‘99 and ‘00, the Ozweego 4 attempted to draw together all of the most well liked aspects of the first three models, bringing with it a mesh-heavy, chunky soled, Y2K aesthetic. The Ozweego 5, a rare shoe, was introduced with a Climacool-like shank and debossed plastic wraps with flowing contours fashioned over a lightweight mesh. The Ozweego Millennium was chunkier than ever, and the silver accents added an extra-terrestrial feel while also acting as a reference for future collaborations.

    After the Millennium, adidas stopped releasing new models in the Ozweego range, and, except for one under-the-radar female runner release, it slowly drifted away through the 2000s. 

    But then, some years later, Raf Simons reignited interest in the collection when he released the seminal Ozweego 3 x Raf Simons shoe. This was in 2013, twenty years since the release of the first Ozweego and fifteen since the 3. It took the curvaceous late 90s design and translated it into a two-tone colourway, refining the design, but keeping the all important chunky look. 

    The Raf Simons collaboration was an indication of a changing fashion culture. It was touted by major fashion magazines as the sneaker of the maximalist 90s fashion movement that developed thereafter and dominated the late 2010s.

    In 2019, following Raf’s revival and shifting attitudes, adidas released a rerun of the Ozweego 3 that stayed true to the suede, mesh and TPU features of the original and is still being produced today. With the same adiPRENE and adiPRENE+ technology used to provide cushioning and an idiosyncratic lacing cage, the update references Raf Simons’ version by adding a protruding synthetic heel tube. 

    Through the late nineties, the Ozweego range was one of the most experimental, futuristic and daring designs on the market. Each release sparked enthusiasm and excitement in old and new fans alike. Since then, this iconic silhouette has been reborn and reinvented, and though time may roll on and designers come and go, it will always remain unapologetically Ozweego.

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